Online Shopping Trends 网上购物的趋势

网上购物不仅是既简单又方便,而且选择的范围还广。网上购物的好处真是多多,广受欢迎。本来你需要亲自到零售店,一家一家地跑,买你想要买的东西,而网上购物就可以省下那些逛商场的时间。开始的时候,网上购物仅是那些有钱人,一下买很多东西的人,才在网上购买。但是随着时间的变化,现在网上购物的情况已经不一样了,越来越多的人愿意在网上购物,以至于对网上购物的趋势有了巨大的进展。

网上交易的历史和现实

网上购物的概念是万维网出现以后逐渐形成的。在1992年,有一个名叫查理·斯达克的人第一个在网上出售书本。以至于必胜客也在网上出售比萨,随之而来的“电子湾”和“爱玛赏”就把网上购物提高到一个完全新的层次。从1996年开始,网上购物就真的全面开花了。

现在,我们已经知道了网上购物的历史和优点,我们就可以来看看网上购物的先决条件。如果你想要在网上购物,你必须有一个银行账户、有一张可以在这个账户里取钱的提款卡,当然你还必须有一台与万维网连接的电脑。购物者可以直接浏览那些提供服务和销售的网站,你也可以使用网上那些著名的万维网搜索引擎来找到你想要买的东西的网上零售商的网址。使用网上的购物车软件,你可以一次购买多种物品。在有一些网上商店上购物,你需要在那里建立一个永久性的网上账户,这样就方便你看你的账单,而且 你只要填一次,他们就永远知道你所要的产品应该送到什么地址等等资料。通过电子邮件,你就会被告知你的那一项买卖已经办好了。然后,你就可以用信用卡或者提款卡来付账。另外,收货时付款、用支票付账、用汇票付账也是付款的一些方式,从而达到银货两讫。

如果买的是软件、歌曲、音乐,这一类的产品,可以用下载的方式提货。另外一种提货的方法是用提货点寻找软件,然后到最近的专卖店去提货。为了减少金钱和时间的浪费,还有一些发放货物的服务供顾客使用,就是把你买的产品送到你指定的存放处。

网上购物的趋势

在二零零六年一年中,全美国使用电子商务进行的贸易额已经超过了一千亿美金。也就是说,美国国内全部贸易的十分之一是电子商务,这清楚地说明了网上销售的急剧增长。近百分之三十三的网上购物是通过搜索引擎来调研购物者所希望购买的产品的各方细节。网上购物的一个特征是,当人们需要选择上哪一个网站或者去哪一家公司购物的时候,大家都很愿意听别人的推荐。如果我们想要知道网上购物中什么是人们买得最多的商品的话,那么答案是各种不同类型的书籍。除了书籍以外,日常用品和服装、香水、鞋子的网上购买量也是很巨大的。网上购买飞机票也是很常见的事。人们喜欢而且一再光顾那些提供好的产品而且交易透明的网站。

另外一个由尼尔森公司举行的一次调查显示,网上销售的趋势在不断增长,几乎有百分之八十五的人们已经在网上至少购买了一次。也声称全世界有一半因特网的使用者热衷于网上购物。大约在两年前所作的调查,网上购物者约为六亿两千七百万;而现在的调查显示,这个数字已经上升到八亿七千五百万了。韩国人、德国人、英国人、日本人和美国人都很热衷于网上购物。很多制造厂商都意识到这样一个购物趋势,因此就积极地利用电子贸易,使用网站来推销他们的产品,希望招来更多的顾客。

由于人们的积极参与,网上购物有持续不断上升的趋势。往后的几年,建立网上销售的数目将以惊人的速度增长。请大家尽情享受现代科技,可以在家里逛商场、在家门口取货。

查理·S 供稿


讨论问题:

1. 在你那里,网上购物是否很流行?为什么?

2. 如果你也在网上购物,你会购买什么样的货物?什么样的货物你不会在网上购买?

3. 你最喜欢在哪一个网站上购物?

4. 你是否会感到网上购物有什么不妥的地方?

Online shopping is an easy and comfortable way of shopping for a large range of products. There are innumerable advantages of online shopping. You save a lot of time which you normally need to personally go to the retail shop and buy the products which you want. Initially, the customer base for online shopping activities was the rich class with a lot of purchasing capacity. However, now, with the passage of time, more and more people are preferring to make purchases online, thus getting an enormous change in the online shopping trends.

History and Actual Transactions in Online Shopping 

The concept of online shopping developed gradually, after the launch of the World Wide Web. Charles Stack was the first person to create an online book store in 1992. Even Pizza Hut opened an online pizza shop, whereas eBay and Amazon took the concept of online shopping to an entirely new level. Online shopping began in full swing since the year 1996.

Now, having understood the advantages and history of Internet shopping, let us know the prerequisites of shopping online. If you wish to shop online, you should have a bank account, a debit card and, of course a computer with an Internet access. Buyers can directly visit the website of the service provider or the retailer or search for retailers using the famous Internet search engines. Using the shopping cart software, buyers can buy multiple products. While shopping from some particular stores online, you will have to open up a permanent online account, so that they enter the payment and delivery related information only once. You will receive a message of the transaction being complete via e-mail. You can make the payment for the purchased goods using your credit card or debit card. Cash on delivery, payment by check, postal money order, are some of the other ways of clearing off the due amount. 

The bought items can be received by downloading them, if they are related to purchase of software, songs or music. Another method of receiving the goods is using the locator software and picking up the goods from the nearest authorized store. There are some distributor services, which offer you the delivery of the products at your placer to avoid wastage of time and money which happens otherwise.

Trends in Online Shopping

Transactions using E-commerce were estimated to be more than one hundred billion dollars in the year 2006 in the United States of America. This represents approximately ten percent of the total domestic market. Thus, this is an indicator of rising trends in online shopping. Almost 33% of the online shoppers, shop by using the search engines to study the details of what they are shopping for. A characteristic feature of the online shopping trends is that people go more by the word of mouth when it comes to selecting a website or a company for online shopping. If we research on what is the most sought after thing in the online purchases, then the answer is books of different kinds. In addition to the books, day to day accessories and clothes, perfumes, shoes are bought in large numbers. Buying air tickets online has become a very common thing. People tend to visit a website which offers good products and has transparency in dealings again and again.

There is another survey conducted by The Nielsen Company, which suggests that around 85% has already used to make a purchase online which shows an improvement in the online shopping trends. Another claim is that around 50% of the people using Internet around the world, are active online shoppers. A survey conducted about two years ago, about number of online shoppers, suggested the number to be around 627 million which has risen to about 875 million as of now. People from countries like Korea, Germany, United Kingdom, Japan and United States of America, are very fond of online shopping. Many manufacturing companies are aggressively marketing their products considering the change in the online shopping trends using E-commerce web hosting to attract more and more customers.

Online shopping trends are showing a consistent rise due to the great response from people. In the coming years, the numbers suggesting the development of the online shopping trends are expected to rise alarmingly. So, enjoy the benefits of the new technology, that allows you to shop from home and get the shopped goods at door steps.

By Charlie S


Discussion Questions:

1.  Is online shopping popular in your country?  Why or why not?

2.  If you shop online, what items do you buy or do not buy?

3.  What is your favorite online shopping site?

4.  What concerns do you have about shopping online?

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